M.I.C.E Arabia Group was founded in 2007 by Elie Rizk, with a vision of introducing new international concepts to the event and exhibition industry. Since then, M.I.C.E has worked with the Supreme Commission of Tourism and Antiquities (SCTA), Ministry of Labor, and the Ministry of Environment along with the Jeddah Chamber of Commerce and Industries (JCCI), and the Saudi Council of Chambers in promoting local tourism in Saudi Arabia, Saudization, and a green environment. In 2010, M.I.C.E Arabia signed a partnership agreement with DMG Events, a publicly traded world leading international exhibition organizer based in the UK and introduced the Big 5 Saudi in 2011 in Jeddah. The Big 5 KSA launch was a great success and won the ‘Best Launch in the Middle East’ award in 2011. Ever since, M.I.C.E Arabia with its partners has introduced many other international exhibition brands like the INDEX, the Hotel Show, and the HVAC R Expo that present Saudi Arabia with unprecedented international standard in trade shows. The Big 5 Saudi being the biggest exhibition for the construction industry in Saudi Arabia, The Hotel Show the leading hospitality profile, and the recently launched The HVAC R Expo, which in its first edition’s earned it a spot on the shortlist at the annual AEO Excellence Awards as the ‘Best Trade Show Launch Worldwide’. M.I.C.E Arabia is proud to say that its international exhibitions help build a stronger M.I.C.E industry in the Kingdom, create tremendous job opportunities for Saudis, and develop local talent.

Built on the success of M.I.C.E Arabia Group, and with the vision to expand our strategies and values to Beirut, M.I.C.E Lebanon was launched in 2013. Since its launch, M.I.C.E Lebanon has been working closely with the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon to strengthen economic ties with neighboring countries, and facilitate market entry for Lebanese companies into key developing economies.

  M.I.C.E Lebanon is now launching a diversified portfolio of exhibitions aimed at repositioning Lebanon as an exhibition hub in the region, and helping hundreds of companies gain exposure and increase ROI.